Unadilla Welcomes ELF Fuels and Lubricants as 2024 Title Sponsor

Thursday, April 11, 2024 | 1:55 PM

MX Sports Pro Racing, Inc., in conjunction with Unadilla Motocross, has announced the addition of a new event partner in ELF Fuels and Lubricants, which will become title sponsor of the 38th running the ELF Unadilla Nationalon August 10 from Central New York’s iconic Unadilla MX. The longest-running venue in American motocross will kick off the stretch run of the summer season as Round 9 of the 2024 Pro Motocross Championship, sanctioned by AMA Pro Racing, and Round 26 of the SuperMotocross World Championship Series.

“We are very excited to see such a great company with a long and storied history in the sport of motorcycle racing take on a very prominent role for the 2024 Unadilla National,” stated Greg Robinson, Co-Owner and Operator, Unadilla Motocross. “With each of our companies holding a long and unique legacy within the industry, we are a great fit together. ELF is well known across a variety of motorsports disciplines throughout Europe and is very eager to bring its line of fuel and lubricants, already battle tested in motorcycle racing, back to the U.S. market.”

Unadilla’s legacy is amongst the most impactful in the history of American motocross. Established by Ward and Peg Robinson in 1969, its existence predates the Pro Motocross Championship, which positioned the track as an integral site of competition during the sport’s infancy in the United States. Unadilla quickly earned notoriety as a host of Trans-AMA events and was a part of the inaugural 1972 season of the Pro Motocross Championship. It then became the longtime home venue of the 250cc USGP and in 1987 earned the distinction of hosting the first ever FIM Motocross of Nations on U.S. soil. It returned to the Pro Motocross Championship in 1989 and has remained a pillar of the series ever since. With its sprawling, natural-terrain layout that takes full advantage of the undulating landscape of the Unadilla Valley, the old school nature of Unadilla MX has meshed seamlessly with the sport’s progression to faster, more capable motorcycles ridden by supremely fit and skilled athletes. It remains a perfect synergy of the early days of motocross and its current modern era.

“It’s hard to believe that this season marks our 55th year of motocross racing here at Unadilla,” added Robinson. “The combination of motocross and supercross into the SuperMotocross World Championship is propelling the sport forward in new, exciting ways, while also fueling growth with new fans of the sport flocking to events. Our existing fans, as well as those new fans coming to our event can expect a jam-packed day of racing action, which is usually one of the highlight rounds of the series. We welcome ELF Fuels and Lubricants back to Unadilla in a much more prominent role in 2024 as they ready for a larger push into the U.S. market. Their partnership is crucial to our ability to bring this event to the masses year after year and we hope our fans, as always, will step up and support those that help us make the Unadilla National possible.”

ELF, whose slogan is “A Brand of Passion,” is a multinational company with a storied history in motorsports that spans more than 50 years. That passion has served as the driving force of the brand’s decades of innovation and performance, where success on the racetrack alongside ELF’s many manufacturing partners has provided a foundation for proven consumer products with global notoriety. ELF’s own two-wheel legacy has roots dating back to the early 1970’s, where collaborations with familiar manufacturers like Honda and Yamaha helped the brand leave an indelible mark in road racing. Now, ELF has turned its attention to the off-road discipline and the world’s most prestigious motocross championship, with the same innovation, passion, and commitment that has defined the company from the very beginning.

“We are thrilled to return as a partner of the Unadilla National, this time in a much larger role,” said Mike Beam, Key Accounts Manager for ELF Fuels and Lubricants. “Last year, we began the process of entering the U.S. market with our ELF brand of fuels and lubricants. To get our feet wet, we decided to start with a small event sponsorship for the 2023 Unadilla National and were simply blown away by what we experienced. We knew then that we had to come back in a much larger capacity for 2024, and here we are! Our goal is to use this sponsorship to fuel a much larger push to get recognition for our products, which we feel are the best in the industry.” 

The 2024 Pro Motocross Championship is the centerpiece of the SuperMotocross World Championship, with an 11-round summer schedule that will visit 10 different states from late May through the end of August. The season will kick off on Memorial Day Weekend in Southern California with the Fox Raceway National on Saturday, May 25, from Fox Raceway at Pala.