On Wednesdays throughout the 2019 season, the Lucas Oil Pro Motocross Championship will recognize a member of the motocross community that has gone above and beyond to represent their country, give back to those in need, and contribute to the overall well being of those around them. Each of these individuals, known as Moto Heroes, will be honored at their local National, where they will be celebrated for their selflessness in front of the thousands of fans in attendance and formally introduced as the event's American Moto Hero.

At the US Assure Florida National, Florida resident Erik Rice was recognized as the Moto Hero. A native of West Virginia, Rice moved to the Sunshine State in 1990 before enlisting in the United States Navy. His career as a member of the the country's naval warfare service branch went on to span an incredible 20 years. During his service to the country, Rice fought in the Iraq War, in addition to several other deployments.

Rice is an avid rider, and is particularly fond of Husqvarna.