Industry leading 360-degree action sports camera will serve as an exclusive partner for the 31-race season across Supercross, Pro Motocross, and the SMX Playoffs.

The SMX League^TM is excited to welcome Insta360, the industry leader in 360-degree action cameras, as the official and exclusive action camera partner of the SMX World Championship^TM. This collaboration kicks off as the 2025 Monster Energy AMA Supercross season drops the gate on Saturday, January 11 for the start of 28 regular season races building towards a highly anticipated post-season. With Insta360 as the official and exclusive action camera sponsor, fans can expect to see the sport like never before as Insta360’s innovative cameras capture heart-pounding moments on and off the track.

The partnership between the SMX World Championship and Insta360 comes at a pivotal time, as the sport continues to grow in scale and fan engagement. The SMX World Championship features 17 Supercross races and 11 Pro Motocross races making up the regular season. The world’s most elite racers are then seeded into the post-season which features two SMX Playoff events and a World Championship Final.

Insta360’s cutting-edge technology will play a key role in capturing the intensity and raw adrenaline of these events. Cameras like Insta360 X4, Ace Pro 2, and Insta360 GO 3S will provide 360°, first-person views that bring fans closer to the action than ever before, whether it’s from a racer's chest mount, handlebars, or even mid-air over a triple jump.

Insta360 offers game-changing coverage for fans

“Insta360 is beyond stoked to partner with the SMX World Championship and redefine how fans experience the sport,” said Max Richter, Vice President of Marketing at Insta360. “Our cameras capture every angle of the action, offering fans a visceral, immersive view of SMX’s fast-paced, high-stakes racing.”

The partnership will showcase Insta360’s cameras at every SMX event, from California to Florida, both through live broadcasts and exclusive social media content. Riders, fans, and media will have access to footage that truly encapsulates the excitement of dirt bike racing.

“We’re excited to welcome Insta360 as the official and exclusive action camera sponsor of the SMX World Championship,” said Dave Muye, Vice President of Global Partnerships for Feld Motor Sports, Inc. “Insta360’s cutting-edge technology provides the league with additional creative options to showcase the sport and provides fans with a whole new way to experience the drama and thrills of race day.”

By connecting Insta360’s advanced camera features with the two-wheel community’s passion for storytelling, the partnership empowers racers and fans alike to capture and share their own moments of glory.

Insta360 cameras, known for their “shoot first, point later” innovative 360° capture, allow racers to capture dynamic, high-quality footage seamlessly. Creators can use Insta360’s app to select the perfect angles of their footage and relive the excitement from any perspective. Whether it’s an Insta360 X4 filming in 360° or a compact GO 3S capturing a unique POV angle, you'll be capturing the (w)holeshot with ease!

Insta360 provides big moments, offers bigger reach

With millions tuning in live around the globe annually and record live event crowds appearing weekly, the SMX World Championship is the premier off-road racing series in the world. The partnership with Insta360 will deliver unprecedented exposure, with exclusive race-day content, live POV shots, and behind-the-scenes stories shared across social media and broadcast platforms.

The 2025 season will also feature events with on-site booths, where fans can experience Insta360 products firsthand and try out the latest cameras.

Fans can look forward to Insta360’s presence at all regular and post-season races, from iconic rounds of Supercross in California to the heart-pounding SMX World Championship Final. Expect exclusive POV race footage, creative rider content, and social media challenges that bring the two-wheel community together.